Why digital marketing?

Why digital marketing?

Digital marketing is the best way to get directly in front of the consumers that are actually looking for you or your products and services. Did you know....
 

  • 51% of Americans prefer to shop online
  • 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone
  • Ecommerce is growing 23% year-over-year, yet 46% of American small businesses do not have a website
  • Online orders increase 8.9% in Q3 2016, but average order value (AOV) increased only 0.2% — indicating that transactional growth is outpacing total revenue
  • 67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store.
  • 59% of Baby Boomers have shopped on marketplaces, 74% at large retailer sites, 42% on web stores or independent boutiques, and 39% at category-specific online stores.
  • Parents spend more of their budget online in comparison to non-parents (40% vs. 34%) and spend 75% more time online shopping each week (7 hours vs. 4 hours for non-parents).
  • 58% of Americans in rural areas have shopped on marketplaces, 71% at large retailer sites, 39% on web stores or independent boutiques, and 40% at category-specific online stores.
  • 80% of Americans shop online at least monthly.
  • The top three factors that are very or extremely influential in determining where Americans shop are price (87%), shipping cost and speed (80%) and discount offers (71%).
  • 23% of shoppers are influenced by social media recommendations/reviews.
  • More likely to research brands before making a purchase (61% v. 48%).
- Source: Big Commerce

Save $50 on new website build*

Save $50 on new website build*

* Some restrictions apply, call 208-239-3532 or email jhopkins@journalnet.com for details.

What are we all about?

ISJ Media offers a huge array of digital marketing services right here in Pocatello, Idaho! From building your online presence with an affordable and professionally designed website to promoting your website through retargeting technology used by some of the largest companies in the U.S.! ISJ Media has everything you need to get your business noticed in this digital age- and what's the best part? We are local!
What are we all about?

When you need something – where is the first place you look?

When you need something – where is the first place you look?

What is ISJ Media?

ISJ Media is the Idaho State Journal’s digital marketing resource. ISJ Media is here to educate Southeast Idaho’s businesses and organizations of the need to expand their marketing to the digital side and provide them with that opportunity. Digital marketing may seem complicated, but ISJ Media provides the one-stop solution for easing your business into the online world. ISJ Media is here to advise you and help you reach out directly to the customers who are interested in your services. By customizing your digital options to your industry’s needs we aim to sustain the success of your business through the future.

Interested in learning more about digital marketing? Each month we hold an informational seminar to help educate and answer any questions regarding digital marketing tools. Learn more about these Lunch and Learn seminars here.

Sign up for our monthly newsletter...

In addition to our monthly seminars we also have a Monthly Newsletter! Despite all the information provided in our Breakfast or Lunch & Learns there is still much to learn about today's highly digital consumers and the tools needed to reach them. See this month's newsletter articles on our newsletter page or sign up here to receive more great information in your inbox each month.
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