How does retargeting work?

How does retargeting work?
Digital Marketing offers a whole new and much more targeted approach at attracting new customers to your business. Rather than putting your message out on a billboard in hopes someone in need of your services will notice on their drive by- why not share your business directly with those ideal customers where they spend their time… online?

With video preroll ads, you can showcase your great facility and your staff through the most engaging and appealing form of advertising on sites that make sense for your business.

You can even continue to brand your business to your surrounding area using mobile and app run of site ads but make sure they are seeing and engaging in your ads- rather than just driving by.

Then, show the providers that can help with specific problems with contextual targeting ads displayed alongside online content containing keyword terms that have to do with their expertise.

Then, keep top of mind with your website visitors using site retargeting ads- show ads to past site visitors reminding them to come back and make an appointment.

Read below for more information on each of these tactics and feel free to call Kelsey with your questions!    

Site Retargeting

Site Retargeting

Once users have visited your website, they will be followed with your ads where ever they go online- reminding them to come back and take action.

Contextual Targeting

Contextual Targeting

Your ads show up beside relevant content online based on the specific keywords within the content. So, when your potential customers are researching topics relevant to your business, we will show your ads based on the terms in that content. 

Mobile & App Run of Site

Mobile & App Run of Site

These ads are great for branding your business to a large group of people. These ads are shown on any mobile device on apps and mobile websites within your target area. 

Website Targeting

Website Targeting

Show your digital ads on websites that are relevant to your product or services.
Examples: Ads for a medical clinic will be shown on health sites such as "WebMD"

Audience Targeting

Audience Targeting

Your ads are show online in your target geographic area based on the behavior of internet users. Users can be targeted based on many different characteristics such as age, interest, purchase history and online behavior. 

Hyperlocal Mobile

Hyperlocal Mobile

Hyperlocal Mobile also known as "Geo-Fencing" allows us to show your mobile ads to in very pin pointed areas using specific longitudes and latitudes.

Example: A university targeting high school kids to increase enrollment might show their mobile ads in their target high schools advertising a College Fair.  

Click Retargeting

Click Retargeting

Some businesses may not have access to the code of their website, making site retargeting difficult to do. Click Retargeting makes a great alternative! With this tactic, users are retargeted with new ads designed to make them convert after clicking one of your initial advertisements. 

Facebook Targeting

Facebook Targeting

Facebook has spent a lot of time gathering information on users and now we can target them with ads based on their declared interests. Target users on Facebook based on whether or not they would be interested in what you have to offer.