Use of video in marketing
Hello fellow marketers!
This week I’d like to talk about the increased use of video in marketing.
With the increasing quality of cell phone video and the accessibility of drones, GoPros and other devices capable of shooting high resolution video, it’s no surprise that the popularity and effectiveness of video marketing is on the rise.
All you have to do is login to Facebook and scroll through your news feed to see the effect video is having on marketing. Recipes, how-to’s, product reviews, product demonstrations, animations, feel-goods, and more, video is everywhere.
So how does this affect your small business?
Attention: Consumers are beginning to expect content to be in video format. Recent studies have shown that people have the average attention span of a goldfish. People want to know what it is, how it works, how it can benefit them as soon as possible. Video can grab people’s attention and get the point across quickly. When video and text are paired side by side, chances are people will watch the video before the read several large chunks of text.
Personal: It can help you create a personal connection with your customers. Consider recording a short video introducing yourself, talking about what you do, your business, contact information, etc. for your website and social media channels.
Emotion: Video can connect with people emotionally more so than any other kind of media. Music and visuals can evoke emotion and pull viewers in.
Facebook loves video: In 2016 Facebook CEO Mark Zuckerberg announced that there was a company-wide plan to make the popular social media channel “video first.” Zuckerberg predicts that within five years video will be what is mostly consumed online. Click here to read the article.
Clarity: Most people are visual learners. Explain your product or service in a video, speaking as if you were face to face with a customer, don’t use too much technical jargon), and your message will be more likely to “click.”
How to create engaging videos:
- Add a call to action such as “subscribe here,” “share this video” or “comment below.”
- Tell a story. Studies have proven that storytelling engages our brains and taps into emotion. People and situations in the videos should form an emotional connection with the viewer.
- Consider that your video may be played without sound. How often have you seen a video pop up in your Facebook feed that you’d like to view but you don’t dare click on it because you are in line at the grocery store or in a meeting (sorry bosses)? When creating your video, be sure to add captions or be sure that the images alone will tell the story.
- Customize your video for the platform. A 15 minute video may be fine on YouTube, but a video that long is not likely to be watched on Facebook.
ISJ Media and ISJ Video
Our digital marketing and video experts can take your concept and turn it into a beautiful and professional video. Video services we offer include animations, documentaries, mini-documentaries, commercials, real estate video, employee training videos, videos from photos, business profiles and much more.
Contact our video expert, Jordon Beesley at 208-239-6009 or email@example.com or visit isjmedia.net or isjvideo.com for more information. read more