February's discussion focused on winning the mobile shift

Google offers 4 tips for winning the shift to mobile:
1. Be there
2. Be useful
3. Be Quick
4. Measure

More information on each of these is listed below.

Be there

Be there

Be useful

Be useful

Be quick

Be quick

Measure

Measure

Over the last few years we have been trying to find ways to bring new technologies to the Journal that would help our business community attract customers through digital marketing- reaching customers even outside of our subscribers. We feel, along with generating content, this is a critical component to our customer service.

As the digital age advances more and more, we have had the opportunity to build our ability to reach your ideal audience through the most advanced digital means- giving our local businesses the chance to reach your potential customers directly without wasting dollars on people who have no interest in what you have to offer. We have spent considerable time and energy building these tools and creating partnerships with specialty technology companies who help us create, schedule, maintain and more importantly track these types of digital marketing methods. From building an effective website for you business, to advertising to customers in specified radii who are actually showing interest in the services you have to offer through their online browsing behaviors- we can help you reach your audience better than ever before.

The monthly Lunch and Learn is a great way to learn about digital marketing and how it can help your business. There is a 7:45 a.m. session and an 11:45 a.m. session to accommodate schedules. The December 2016 seminars will be held on Wednesday, December 7.

A few promises for this meeting:

  • We will not pressure you. This is an informational meeting to let you know how we can help you in ways you may not have thought of or weren’t sure how to go about doing.
  • Because a lot of these tools are in a competitive field, we promise not to have any of your competitors in the meeting. So, you will be able to ask any questions that you want without fear of having any competition present.
  • We will keep this to 45 minutes, including questions.
  • We will provide your meal. What’s better than that?