See what "Build a Better Connection" attendees are saying...

Cynthia Naftzger, owner of Cynthia Louise Boutique in Pocatello, ID shares her thoughts on the Build a Better Connection: Digital Marketing University workshop. The workshop was presented by ISJ Media on August 19, 2015 along with the Idaho SBDC and the ISU College of Business.
See what "Build a Better Connection" attendees are saying...

Check out photos from the workshop!

ISJ Media's first "Build a Better Connection" workshop turned out to be a great success!

Attendees enjoyed a day full of great information from marketing specialists John Ney, Ann Swanson, Jeff Hough, Andy Pennington and Kelsey West.

Check out these photos for a peak at how the day went!

Web Design & Development

Web Design & Development

Click Here to See the Presentation! 

Now the web design and development presentation from Build a Better Connection: Digital Marketing University is available! Click the link above to see the key points from the presentation.

Contact Kelsey West today with questions: 

Strategic Retargeting

Strategic Retargeting

Click Here to See the Presentation!

The Strategic Retargeting presentation is available for your viewing online! Simply click on the linked text above to see the presentation from the Build a Better Connection: Digital Marketing University event!

Contact Kelsey West today with questions:

Marketing Plan: Wrap Up

Download Ann Swanson's presentation for yourself! During the Build a Better Connection workshop, Ann from the SBDC shared some great tips and information on building a marketing plan for your business.

Contact Ann for a free consultation on building your marketing plan:

Download "ISJ Media 8-20-15[1].ppt"

August 19: Workshop Details

ISJ Media, the College of Business and the Idaho SBDC have have teamed up to bring a new educational event to the community’s businesses. “Build a Better Connection: Digital Marketing University,” is a workshop designed to help you piece together a custom marketing plan for your business starting with the connection to your ideal audience.

When: Wednesday, August 19

Where: Idaho State University, College of Business
ISU Student Union Building

Tickets: $10
Get your tickets:
All proceeds go to ISU College of Business Academic Programs

This workshop is designed to guide you through creating or adapting a digital marketing plan to fit with your ideal audience. Start off the day with a continental breakfast and registration. Then, begin your learning experience by brainstorming and determining who your ideal customer is and the best way to reach them based on the strengths, weaknesses, opportunities and threats you face in your industry and specific business.

Once you have determined who you need to reach, customize your day of learning by choosing from five different tracks throughout the rest of the morning or afternoon session. The tracks will be led by our area experts and will focus on showing you how these tools may apply to your business and how they can help you reach that ideal customer.

The workshop will wrap up with a session designed to help you put together your own marketing plan based on everything you have learned throughout the morning or afternoon.

Finally, conclude your workday and workshops with a networking and social hour. Both morning and afternoon workshop attendees are invited to this wonderful opportunity to network with other businesses!

The workshop will also include lunch accompanied by an inspirational presentation on rebranding ISU from keynote speaker Adrienne King, Director of Marketing for Idaho State University.

This event will be a great opportunity for you to expand on your marketing or put together a marketing plan- and don’t worry, the workshop will go all day with repeating tracks in the morning and afternoon- so come and go as you please to fit your ideal schedule.

Feel free to contact us with any questions, and be sure to get your tickets at:


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In addition to our monthly seminars we also have a Monthly Newsletter! Despite all the information provided in our Breakfast or Lunch & Learns there is still much to learn about today's highly digital consumers and the tools needed to reach them. See this month's newsletter articles on our newsletter page or sign up here to receive more great information in your inbox each month.