August 19: Workshop Details
ISJ Media, the College of Business and the Idaho SBDC have have teamed up to bring a new educational event to the community’s businesses. “Build a Better Connection: Digital Marketing University,” is a workshop designed to help you piece together a custom marketing plan for your business starting with the connection to your ideal audience.
When: Wednesday, August 19
Where: Idaho State University, College of Business
ISU Student Union Building
Get your tickets: https://buildabetterconnection.eventbrite.com
All proceeds go to ISU College of Business Academic Programs
This workshop is designed to guide you through creating or adapting a digital marketing plan to fit with your ideal audience. Start off the day with a continental breakfast and registration. Then, begin your learning experience by brainstorming and determining who your ideal customer is and the best way to reach them based on the strengths, weaknesses, opportunities and threats you face in your industry and specific business.
Once you have determined who you need to reach, customize your day of learning by choosing from five different tracks throughout the rest of the morning or afternoon session. The tracks will be led by our area experts and will focus on showing you how these tools may apply to your business and how they can help you reach that ideal customer.
The workshop will wrap up with a session designed to help you put together your own marketing plan based on everything you have learned throughout the morning or afternoon.
Finally, conclude your workday and workshops with a networking and social hour. Both morning and afternoon workshop attendees are invited to this wonderful opportunity to network with other businesses!
The workshop will also include lunch accompanied by an inspirational presentation on rebranding ISU from keynote speaker Adrienne King, Director of Marketing for Idaho State University.
This event will be a great opportunity for you to expand on your marketing or put together a marketing plan- and don’t worry, the workshop will go all day with repeating tracks in the morning and afternoon- so come and go as you please to fit your ideal schedule.
Feel free to contact us with any questions, and be sure to get your tickets at: https://buildabetterconnection.eventbrite.com