Search Engine Optimization

SEO is ensuring that your website is easily picked up by search engines such as Google and Bing. The traffic that comes to your site through SEO is called "organic" and is free.

A website become search engine optimized by use of keywords, upkeep and many other factors.

Search Engine Marketing

SEM places your text ad in the paid search results of search engines like Google and Bing. When a prospective customer searches for a term relevant to your business, SEM places your ad prominently above most organic search results.